Marni Chairs Project – Milan 2012

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Marni Settee

Marni Chairs Project – Milan 2012

Marni is an Italian fashion brand that takes advantage of the public attention the Salone Mobile in Milan gets to combine a couple of things:

“L’arte del Ritratto” is a photographic exhibition depicting Marni world. A project in collaboration with photographer and filmmaker Francesco Jodice, that continues, his artistic research based on the work of cataloging: the chairs, made by colombian craftsmen, became the stage where Marni employees pose: a tribute dedicated to them destined to last over time.

So it is a sort of Chair Installation where the chair functions as background for a photographic exhibition.

But it is also a rehabilitation project whereby former prison inmates try to get a new life by the production and selling of these outdoor chairs.

Part of the sales goes to a charity in Milan to enable wives of prison inmates to get on with their life. So it is a charity project as well.

The color schemes of the chairs are in line with the Marni color schemes.

Clever, but I still call it simply Chairvertizing.

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