Blu Dot Real Good Experiment from Real Good Chair on Vimeo.
Sally TV pointed me to this experiment.
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From the category archives:
chairvertizing
And here is the second Kitkat example of Benchvertizing.
Via 2Modern Design Talk
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Have a break on a KitKat bench and eat it:-)
Via brandflakesforbreakfast: tasty seat for a candy treat
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Who would have thought of Ken and Barbie as chairvertizers for Vitra?
Via Core77 Toyfair Favorites, Part IV
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Advertising Agency: TBWA\PARIS, France
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Pierre-Louis Messager
Art Director: Ingrid Varetz
Photographer: Vincent Fournier
Art Buyer: Barbara Chevalier
Account Supervisor: Fran?ois Michel/Nelly Manoukian
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Art Directors: Micaela Trani, Williams Tattoli
Copywriter: Antonio Gigliotti
Account: Carola Canossi, Marco Palermo
Published: February 2008
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The “Goodbye Cellulite!” sofa
Via Decor Fair Nivea: Goodbye Cellulite Sofa
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About the ad
In the March 2008 Wallpaper* Magazine (UK) my eye was drawn to a new ad with nudes seated on an Emeco Navy 1006: One brushed, used by Petty Officer FTG3 | Tony Cost, and one polished, used by Parisienne socialite | Amelia-Louise Enright.
Ad by Wieden Kennedy, brand champions to many, who had assembled a creative team featuring Neil Wilder, celebrity photographer and maniacal visionary.
This is the first time I see full but decent nudity used for a chair ad.
Notice the hairdo analogy brushed (cropped) versus polished!
About Emeco
It all began in 1944 with the Emeco NAVY 1006 Chair in 1946. Then handmade and still handmade.
In an older ad they used to emphasize the solidity of the lightweight chairs with some weight in stead of nudity.
Emeco Navy Chairs Old Ad
About Environmental Issues
Emeco claims: The content of recycled aluminum used to make Emeco chairs is 80%. Of the recycled aluminum, half is post consumer (soft drink cans) and half is postindustrial (manufacturing scrap). Chairs made out of virgin aluminum have an energy density that is 17 times higher than that of Emeco chairs. Well I like it. It is of course only half of the story as everybody knows aluminum is a hell of an energy gobbler before it reaches usable state. I see another slogan here: Drink and you will have half a chair:-)
About the Navy 1006 Chairs
I add two photos of the Emeco Navy 1006 Chairs:
the brushed one
and the polished one
Photos: Emeco
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